ICCM was founded to create a scientific forum for cognitive modeling results. The gold standard for cognitive models has long been the good fit of a model to experimental data. In this paper we argue that although this type of work is essential, we also need explicit theory and methods for creating and evaluating cognitive models of real world tasks. This is discussed in terms of the relationship between macro and micro cognition and our own theory and methods for bridging the two. These are illustrated with three related research projects on teamwork, conflict resolution, and literary analysis.